3 Ways to Distinguish Your Medical Website Design from Your Competitors
Whether you are a medical practice that has been on the web for years or one that is looking to launch a website, it’s important that you get things right. How?
1. Design your medical website for the 21st century
Keep it visually pleasing
People naturally decipher visuals more quickly than written text, and they will notice appealing (or alarming) imagery on your website immediately.
First impressions matter; you have less than 10 seconds to impress new visitors. TEN SECONDS. Put some thought into your medical practice website design.
Your website should include relevant, high quality videos and images that are pleasing to the eye. No one wants to visit, much less read, a dated-website with miniature, low quality stock photos from 1990.
Add a blog
You’ve probably heard or read that content is king, and we’re here to tell you that it’s true. The more quality content you publish on your website, the more users will find and visit your web pages.
- Opportunities to optimize more pages for search engines
- A steady stream of content that you can share on social media websites like Facebook and Twitter
- A way to connect with patients and build your online authority in the medical field
Make sure your website is mobile friendly
Google just applied an update to its algorithm; so now, search engines take into account mobile website responsiveness in its ranking results.
Some SEO companies refer to the algorithm update as mobilegeddon and it has been given nicknames like mobilepocalyse and mobocalypseso for a reason; do yourself a favor and make sure that your medical website is mobile friendly before you launch.
2. Develop a comprehensive online marketing strategy
Create content. Create more content. And then some more content.
A content marketing strategy is simple: write content that your patients want to read. Do not commit these content marketing mistakes. The key is to consistently publish new articles on your blog.
Add SEO to your strategy
Once you’ve set up and launched a modern, mobile-friendly medical website for your practice, the next step is to make sure prospective patients can find you online.
Search engine optimization (SEO) is a methodology, applied by technical web specialists, to enhance the visibility of your website.
After initial research and strategy development, SEO experts use many techniques and tactics to optimize your website pages for Google, Bing, Yahoo and other search engines.
You want to optimize your website for generic industry terms in tandem with a target, geographical location. Patients can then find your medical website organically when they search for medical terms related to your practice.
Dabble in Pay Per Click or Google Adwords
Generating enough content and optimizing enough pages around keywords can take time, which in turn, means that it may take longer than expected to realize the ROI of your search engine optimization efforts.
That’s where Pay Per Click (PPC) campaigns come in, and we 100% recommend that you hire a veteran PPC campaign manager for paid online marketing because campaigns need to be monitored daily for keywords, clicks and budget.
PPC is a surefire way to drive high quality traffic to your website quickly. Over time, a well executed PPC campaign paired with ongoing SEO can make your website traffic sing.
You’ve set up a modern medical website and you’ve invested in SEO, PPC and monthly blog posts. What’s next?
Amplifying your medical marketing messages!
Social media sites like Twitter and Facebook make connecting with your patients easy. By sharing information across multiple platforms, you increase the likelihood that your content will reach new and existing patients.
Also, add "share" buttons to your website and blog so visitors can share content from your website on their social media accounts.
3. Encourage visitors to take action
The old adage "build it and they will come" does not apply to 2015 Internet marketing.
Website visitors don’t want to guess what to do next on your website; they want your website to guide them to more information and along the way you should encourage them to fill out a form.
Include your contact information on every page
Visitors should be able to easily find your medical practice’s contact information.
Your physical address, email address, and phone number should be visible on every page so customers can contact you!
Encourage patient reviews and highlight positive testimonials
As more patients continue to trust online reviews, they become increasingly important for the healthcare industry at large.
Consider including a testimonial page on your website. People trust people, and testimonials from others could potentially sway prospective patients to join your medical practice.