Doctors, Take Note of These 2015 Medical Website Trends

July 3, 2015

Doctors, take note of these 2015 medical website trends.

No matter how well established your practice is, you need a website to obtain new patients and keep current ones engaged.

About 77 percent of all people are now using the web to find remedies and answers to their health concerns; if you do not have an internet presence – which starts with having a good website – then your patients will look elsewhere for solutions. 

Simply having a website is only the first step. Your website must also feature an outstanding design that attracts people, engages visitors and makes every page easy to use.

One of the best ways to determine the direction for your website’s design is to look at what is working right now. To that end, we are going to discuss some of the best medical website trends of 2015.

Medical websites are getting simpler

For a long time, medical practices thought the best way to engage visitors was to show off their expertise by inundating visitors with medical textbook jargon and graphics.

When people visit a website, they usually have an idea of what they are seeking. Website designs that are cluttered with poor graphics/images and padded with extraneous content will get in the way of that goal.

The downfall of many medical websites happens when outdated designs get in the way of usability. Medical practices are beginning to realize this, and in response, they are implementing simpler, modern website styles that do away with all non-essential design elements, such as unnecessarily complicated layouts, confusing backgrounds and useless animations.

Web pages are getting longer

When someone has to keep clicking to find what they are looking for, they can get lost in a pile of sub-pages. This can be especially frustrating when people are using mobile devices, which are taking over as the primary way to browse the web.

To avoid this, web pages are getting longer, allowing people to quickly scroll through content instead of forcing them to click endlessly.

Content is more visual and tells more stories

When someone is looking for something, they want it delivered to them in a concise, effective and (preferably) entertaining manner.

In order to accommodate this need, many medical practices are starting to limit the amount of complex medical jargon that fills their web pages. Instead, medical websites are starting to do two things: turn lifeless data into stories and include interactive content.

People love visual media

Pictures and videos are great tools for improving engagement and boosting SEO results (your medical website can be found in the "images" and "videos" search results).

Blogging is the new norm

One of the biggest reasons that medical websites are starting to include more story-based prose content is because many of them now feature blogs. This is one of the most important medical website trends to follow, because a good blog will provide you with the following benefits:

  • Better SEO results
  • More inbound link opportunities
  • More consistent patient engagement
  • The ability to guide people who are seeking medical help online in the right direction

For optimal blog effectiveness, you should be posting about four times per week.

Font size manipulation is being used to guide patients

In order to lead patients' eyes to what they are looking for, different font sizes are being used on medical websites. For example, if a patient was looking for a shoulder injury symptoms on an orthopedic specialist's blog, it would be laid out as follows:

  • A large headline emphasizing the fact that it is a general post about shoulder injuries
  • Large sub-headers listing symptoms of shoulder ailments
  • Slightly smaller sub-headers discussing specific shoulder injuries
  • Normally sized prose content

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