The Do’s and Don’ts of Medical Website Images

July 28, 2015

A medical website is necessary to reach more patients; in fact, the lack of online information about your medical practice can be perceived as suspicious.

Almost as important to medical websites as written content, images serve as a chief component of engagement and user experience. Websites without images are mundane and websites with images that are cheesy or mediocre are obnoxious; they can even deter prospective patients.

Your medical website images and design should reflect the quality of your medical services. At docero, we work with you to create a website layout and design that incorporates images which resonate with your patients.

Images are not to be overlooked, and you need to be selective about what makes the final cut for your valuable, website real estate.

Load Time

Try to use images with a small data footprint; meaning, the quality of your image should be crystal clear without slowing down the load-time of the entire page. High quality photos come with large amounts of data that slow down webpages as they try to load. Readers want fast access and have zero tolerance for poor load-times. The appropriate file size can vary depending on the service provider you use.

Efficient Use of Space

More is not always better. Too many images can turn off readers. In 2010, the Nielsen Norman Group reported that readers usually ignored decorative images, and "visual bloat" was seen as simply annoying.

Images should relate to the discussion at hand. If you describe a medical device, for example, show someone using the device or wearing it.

Clear and Readable

Make your medical website images clear and easy to understand. Label parts of them if you have to. For example, if you have a picture of rash symptoms that have very unique characteristics, but the picture looks like a mass of nothing to someone unfamiliar with the condition, add markers or labels to the image that point out specific characteristics.

Limit Gruesome Images

Photos of blood, internal organs and other items like stitches can be distressing to some people. Readers should always be comfortable on you site. Try to find an alternative to very graphic images.

Posting Permission

Always get written permission from the designer, photographer or patient before posting an image. It’s a very basic step to take, but it's an easy one to forget.

Hire Professionals

Whether you need someone to do a quick, once-over of your medical website designs and images or to perform an in-depth analysis, docero will make recommendations from a professional and technical standpoint that is sure to improve the overall look and feel of your website. Schedule a time to meet with one of our digital marketing specialists today!

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