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Marketing your website may seem difficult and time-consuming, but a successful practice is one that adjusts their business as needed and competes for new patients; all while maintaining the interest of their current patients.
The Internet plays a large part in successful marketing campaigns due to how accessible a website can make your business (a practice’s website gives people the ability to explore the services offered).
There are three main things to remember when marketing your business via a website: attraction, engagement, and conversion.
Bring Them In (Attract)
Society as a whole has embraced technology; computers and smart phones have become an intricate part in our lives. Having a website that is compatible across many platforms and browsers means that a higher number of individuals can access the information that you want to share. Spending time and money on creating an attractive website will push your practice to the forefront among other competitors and bring new patients to your business.
Knowing your clientele is not only good business practice, but will help you understand the kind of people that visit your website. It should cater to the needs of the people who visit your website: the features, layout, color scheme, content, links, and more.
Are you creating new content and ensuring that your website’s current content fulfills a need?
A good medical practitioner’s website offers information on everything your prospective patients might want to know. Contact information, hours, services, physician bios, as well as interactive quizzes or games to entice your prospective patient into exploring the website longer.
It is also important to update your content as often as possible to show your patients that you are always learning more and advancing what you can offer them.
Keep Them Interested (Engage)
When creating your website, make certain to install a page that collects information on prospective patients. People will trade their contact information for valuable, relevant information. For instance, an interactive website has been shown to be the most successful.
People are easily bored and lose interest in what they are doing. This is why you have to hook them and keep them browsing your website.
An easy way to do this is to have quizzes or interesting, downloadable offers such as eBooks or helpful templates on your website - anything that gives the potential client something interesting to do, will keep them there longer, and, ultimately, bring them back again.
You can then take this information, compile it, and use the data to see who has been visiting your website and take action to further engage those visitors.
Don’t forget about social media and shareability; today, anything can be quickly linked or shared which drives even more visitors to your site; so, don’t neglect share buttons.
Get Them Into Your Waiting Room (Convert)
One last, and possibly the most important, aspect of your website is having a form for scheduling appointments. Scheduling appointments online is faster and is becoming more popular.
Conversions online are important; however, it’s also imperative to have a dedicated person, offline, to follow-up with patients who wish to schedule an appointment with your practice. They need to be friendly, knowledgeable and compassionate on the phone.
A successful marketing strategy is all about attracting, engaging, and converting when. If you maintain and utilize these best practices your website will drive more new patients to your practice!
Download our FREE eBook: 3 Steps to Successfully Grow Your Practice to learn how to optimize your marketing campaigns in 2016.