Pros and Cons of Different Health Care Marketing Services

April 22, 2016

How does health care marketing impact your patient volume? We’ve outlined the very basic monthly services you should invest in as a practice in order to see patient growth month over month.

Medical Websites

Computer_blueMaintaining your website’s health is critical to lead generation. If your site goes down or the URL isn’t renewed, you may miss out on new patient opportunities. Additionally, monthly website updates ensure your website is operating at peak performance and prevents your site from being hacked.

  • Hosting and monitoring
  • Security and plugin updates
  • Website backups, monitoring & alerts

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Content & Social Media Marketing

social media_blueWebsite authority plays an important role in rankings – for instance, CNN has a 99/100 authority score whereas a local news website would have a much lower score. So if both outlets were to publish the same story, CNN’s story would outrank the other website’s story.

Websites with a high authority on the internet have several commonalities. Typically, those websites have been around for a while. Over the years, they acquire a substantial number of inbound links to their website. They’ve acquired these links because they consistently produce quality content and share it across social media.

Robust, authoritative websites have more pages that can be indexed by Google than a small, 25-page website. The more pages you have, the more likely your website is going to rank in the search engine results. Health care blogs serve as an excellent way to consistently add new pages to your website, and those pages can be optimized for highly-trafficked keywords that relate to your specialty.

  • Social media account setup
  • Quarterly editorial calendar
  • Custom blog posts
  • Custom social media posts

Search Engine Optimization (SEO) For Doctors

SEO_blueAn integral component to marketing your practice is SEO. Search engine optimization is a service in which we make technical updates to the backend of your website, recommend technical changes to your website’s content and design, and build new inbound links to boost your website’s authority.

Small tweaks to your website can greatly impact your organic rankings. We base our SEO recommendations on Google’s algorithm. Our SEO team stays up-to-date with the latest changes in industry so that your website can outperform competitors.

  • Google Analytics setup
  • Keywords research & map
  • Technical SEO audits
  • Link building
  • Local business listings

Conversion Rate Optimization

Conversion rate optimization_blueAt docero, we go beyond creating beautiful websites and launching campaigns; we derive insights from your website’s visitor data in order to continuously optimize your website for even more conversions.

Through A/B testing, we are able to determine which components of your website or email campaigns drive more traffic, leads and conversions to your practice. We also assess user experience on different device types, such as smartphone and tablet, to ensure prospective patients receive a consistent experience across all platforms.

  • Dynamic phone call tracking
  • A/B webpage and email testing

Email Marketing Campaign

email_blueMarketing to patients does not end when they submit a form on your website. Successful medical practices know this and have implemented email marketing campaigns that nurture prospective patients even after they leave their website. Furthermore, we can segment your leads into different lists based on the actions they took on your website. From there, our medical web experts have the ability to create logic based email workflows that are most relevant to users.

Email is one of the most effective digital marketing communication tools available to businesses. If executed correctly, you can unlock your lead nurturing potential and generate more leads through reengagement.

  • Logic-based email workflow
  • Targeted patient emails

If you’re interested in learning more about our different health care marketing programs, please do not hesitate to contact us! Our specialists will create a tailored medical marketing plan that works best for your practice.

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In the next post, learn more about paid media options and benefits.