What is Medical Content Marketing?

May 18, 2016

As the nature of the healthcare field continues to change, it is crucial to stay up-to-date with all of the latest online trends, including medical content marketing. Gone are the days where patients relied solely on word of mouth recommendations from friends and family to find physicians or specialists. Patients today are relying on many other means to choose the physicians that best fit their needs.

Haven’t heard of medical content marketing?

Content marketing has become one of the most effective ways to be seen as a preferable expert and experienced professional. Medical content marketing is a way to keep current patients engaged and to attract new patients to your practice. Content marketing involves creating and sharing valuable, relevant information to gain more exposure and new patients.

How does content marketing relate to my medical practice?

If content marketing is not yet a part of your practice’s marketing strategy, then you’re missing out on a huge way to expand your practice.  Today, Americans go to the internet for everything and this is especially true when it comes to their healthcare. If your practice regularly produces useful and resourceful medical content online, you’re much more likely to capture attention and credibility for your name and practice, resulting in more patients.

It’s no longer enough to just get your name in front of people. You have to continually stay active and relevant on the web. People are much more likely to schedule an appointment with your practice after reading custom clinical content because it will have given them a better understanding of the services that you provide. Clinical content should be written for the average person without medical jargon; patients like to feel that they are able to connect to the practice and that they are going to be well taken care of.

Top reasons to add medical content marketing to your practice’s online strategy

  • Enhance Search Engine Optimization (SEO) - The more you post, the more likely that search engines like Google will rank your site on the search results pages which will increase the traffic to your site. Search engine optimization allows search crawlers to properly index your site. With more content published on your website, the more opportunities you will have to rank for keywords important to your practice.
  • Share knowledge – Patients come to your site to learn about different conditions and procedures and want to gain a better understanding of their health concerns. Custom medical content marketing is an effective way to attract more visitors and convert more patients. By answering common questions through consistent content production you bring more qualified traffic to your site.
  • Create a sense of community – Through custom social posts, patients are able to get a sense that they are a part of your practice. Social media has become a powerful platform that allows patients to engage and communicate with doctors and practices. Staying active on your social media has become an important way to continually grow your list of patients in your medical practice database.

“Engagement enhances reputation and inspires referrals. People who are emotionally bonded to a practice or practitioner are informal ambassadors, typically ready to vouch for the people they know and like. Things you share with the audience, and things they share with others, extends your message. Using this platform spotlights you as a thought leader.”- Healthsource.com

Medical content marketing has become the best way to share intelligent custom-made content that will improve people’s lives and in the end, earn you their trust and loyalty as patients. Patients increasingly seek a more personal connection with their physicians, and constantly raise their doctor-patient relationship expectations.

At docero, our editorial team takes a holistic approach to composing healthcare content. We ensure your goals are in-line with our medical content strategy, and we’re focused on producing results. We write medical content so that it drives more website traffic and more potential patients to your practice. If you’re ready to improve your medical content or healthcare blogging, contact us today for a free consultation.

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