Why You Should Optimize Your Healthcare Website For Mobile

May 24, 2016

It pays to have a healthcare website that showcases your practice because it allows potential patients to find you online and learn more about you and your services. In an age where prospective patients are able to find and screen medical practices on the internet, your healthcare website should provide potential customers with a notable first impression across all devices.

Patients aren’t just screening practices online; they are now growing more accustomed to contacting or scheduling an appointment with practices through healthcare websites.

So, when you contemplate the design and functionality of your practice’s healthcare website, it’s important to take mobile optimization and responsive design into consideration. First, let’s review the basics of optimization.

What does it mean to optimize your healthcare website for mobile?

Optimizing a website means making it easy to use and read on devices such as tablets and smart phones. There are three elements to consider when making sure a site is optimized: readable, navigable and functional.

  • Readable: The information on each page should fit to match the size of the screen so users don’t have to squint to read it or pinch their screen size to zoom in.
  • Navigable: Can users find what they are looking for in 1 to 3 clicks or does your website confuse them? A quick test to determine if your website is more or less intuitive, ask your friends or family members to browse the site and get their honest feedback. Also, filter your Google Analytics by mobile sessions and determine where people are exiting your website and how long they are spending on your pages.
  • Functional: Your website needs to work. When it’s broken, it becomes irrelevant. Today’s internet users have the patience of a toddler and attention span of goldfish. It’s critical to your business that your practice’s medical website is maintained for optimal functionality.

Why is this important?

Consumer’s habits have shifted dramatically over the past decade. A marked increase in consumers using mobile technology to search the web has made mobile optimization a necessity for businesses.

Additionally, mobile users behave differently than desktop users. They are often on the move as they search for information on their phones. They expect content to be easy to read and the purchasing process to be intuitive. In short, more customers convert when you make the experience user friendly.

The advantages don’t stop there

One of the primary reasons for optimizing your website is that Google has reworked its ranking system to take into account the mobile friendliness of your site. Sites that are not mobile friendly will drop in web rankings.

Many practice sites still are not utilizing the power of mobile and some practices don’t even have a website. Having both of those components puts you two steps ahead of your competition.

If you are interested in building a healthcare website for your practice or perhaps learning where your existing site could use some improvement, request a free consultation with docero. We have a unique understanding of the healthcare industry and offer services across the spectrum of SEO, medical digital marketing and content development.

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