Why Should You Let a Healthcare Marketing Agency Run Your Campaigns?

June 20, 2016

Let's face it: the healthcare industry is busy. Doctors, surgeons, nurses, technicians and other medical staff work in a demanding industry to serve patients and keep them happy and healthy. Juggling medical digital marketing alongside your patients’ needs can be difficult, exhausting and confusing – so why don't you leave it in the hands of professionals at a healthcare marketing agency?

Digital marketing is huge driver of new patients, thanks to the proliferation of social media platforms, internet access, and online reviews. In this article, we'll explain why you should leave the medical digital marketing to the marketers.

If The Work Is Not Getting Done, Hire A Healthcare Marketing Agency

Understandably, you have a million responsibilities as a hard-working healthcare professional and, likely, as a dedicated family member. As a medical professional, your position is highly-regarded, but it comes with a massive level of stress due to long (and sometimes unpredictable) working hours and practice revenue.

Realistically, it will be hard to manage marketing tasks for your practice without any outside help. Adding the additional strain of marketing your medical practice will deplete your time and energy – you already have a full-time job!

If you do try to execute the marketing yourself and find that you’re continually falling behind schedule, it may be time to seek outside assistance from a healthcare marketing agency.

New Patient Volume & Website Traffic Are Down

Is your appointment calendar filled with new patients? Are you receiving more and more inquiries from prospective patients online? If your answer is “no,” the problem could be ineffective marketing.

An easy way to obtain clarity about your situation is to seek an assessment on the state of your practice.

Many healthcare marketing agencies offer a free brief consultation, including docero. Request a free practice assessment now!

We will look at your marketing efforts now, compare you to competitors and offer suggestions for improvement. With the assessment in hand, you’ll have a better understanding for how much your marketing is holding you back.

Marketing Results Are Never Consistent

If you feel like your marketing strategy is a bit like throwing spaghetti against the wall and hoping something sticks, it may be time to enlist the help of a healthcare marketing agency.

We will evaluate your challenges and business goals and create a strategy to overcome those obstacles. Every month we assess and refine the strategy to ensure we’re meeting your goals.

Your Don’t Like Marketing & You Don’t Have the Skills

Digital marketing requires an in-depth knowledge of concepts such as search engine optimization (which is constantly changing), keyword research (using Google’s keyword planner), PPC advertising (advanced targeting), Web Design (also in a state of evolution), among other popular technologies and platforms.

If marketing is not your side-passion, let professionals at a healthcare marketing agency tackle your marketing projects. Likely, you will see results in a faster amount of time and your campaigns will be implemented correctly the first time.

How Digital Marketers Can Help You

Leave your medical digital marketing in the hands of trained professionals who are suited for the job. The digital marketers and creative teams at docero stay up-to-date with the latest trends in the healthcare industry as well as technology and digital marketing best practices.

At docero, we aren't just marketers, we're medical digital marketers with years of experience researching the clinical content for a variety of procedures, treatments and conditions. We specialize in crafting original content that will drive qualified online traffic to your medical practice’s website.

Get a Free marketing assessment