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Why Google+ is Important For Your Business - Blog Post

Why Google+ is Important For Your Business

At times it can be confusing to keep track of all the different social media outlets available for small to medium businesses. There’s Facebook, Twitter, and Instagram. One of the most powerful however, is Google+.

Google+ is a part of the Google suite of products and you need a Google account to use it. The set up time however, is a small price to pay for those who don’t already have an account.

eBook icon_social mediaLearn more about how patients' online behavior has changed by downloading the free ebook: The Impact of Social Media on the Healthcare Industry.

Google’s ubiquity and domination of the search engine arena is one of the primary drivers behind the importance of creating a Google+ page. Google’s large market share means that many people use it daily, if not multiple times each day to search for what they are looking for. As a result, utilizing Google puts you in front of large numbers of potential customers.

There are 3 other aspects of Google+ that supercharge the users interaction with your business.

Location, Location, Location

Google orders listings to match the users immediate vicinity. Location relevant search results appear at the top of the search results. In addition, Google business listings go through a verification process. This verification process ties your business to its brick and mortar location and is necessary for your business to be listed on Google maps. By undergoing this verification you add a layer of legitimacy to your business, make yourself more visible and easier to find.

Making yourself easy to find is especially important when it comes to doctors. Potential patients often look for practitioners near where they live because they don’t want to travel long distances when they’re unwell. Being close by makes the patients decision easier but the following two aspects do as well in near equal measure.

Reviews

Google allows customers to leave reviews. Reviews by other customers are a great way for potential customers to vet your business. Reviews lend a sense of objectivity and authenticity to the quality of your business. As a third party site Google doesn’t allow the removal of reviews without good cause. This means that anyone searching for a doctor can get an honest reflection of the quality of your business. To learn more about how business reviews work, read this article on handling negative reviews.

Content

Google+ isn’t just a directory; you can post content to your practice’s page. This allows you to use it as a branding tool. You can post photos, videos and links to articles. Branding is a very important part of introducing yourself to potential customers. The more comfortable they feel, the more likely they are to buying.

In addition to this, Google favors its own content. This means when you have a Google+ page, it helps boost your listing’s ranking in search results.

If you’re seriously looking for a way to build your business, you should have a Google+ page for your business. Presenting yourself in an honest, easily digestible fashion allows you to attract and win over potential patients. We can assist you with setting up a Google+ page, alongside other social media. Through our knowledge and experience, we can put you on the road to success. For more information download our e-book.

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