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Easy Schema Markup for Doctors & Medical Practices - Blog Post

Easy Schema Markup for Doctors & Medical Practices

If you’re already familiar with schema markup, click here for our free and easy schema markup tool!

What is Schema Markup?

In a nutshell, schema markup is code that tells search engines what your data means rather than just what it says. For example, if your page is about “avatar”, are you referring to the movie or the social profile icon? Schema markup helps search engines like Google understand that.

Example schema markup for Avatar the movie:
<div itemscope itemtype="http://schema.org/Movie">
<h1 itemprop="name">Avatar</h1>
</div>

This tells search engines that the page is about a movie, and the title is Avatar.

Also known as rich snippets or structured data, schema markup helps search engines return more accurate search results, along with fun and informative features such as star ratings, calendar results, and images.

Example search results with schema markup:

screen-shot-2016-09-29-at-10-01-16-am
screen-shot-2016-09-29-at-10-06-21-am
screen-shot-2016-09-29-at-10-12-16-am

Why is it important?

Schema markup can help your website rank higher in the search engine results, especially for different content types and categories. The categories include local businesses, articles, restaurants, book reviews, events, products, and physicians. One study even showed that websites with schema markup ranked an average of four positions higher than sites without.

Furthermore, schema markup can result in higher click-through rates with more qualified visitors. Search results with rich snippets are more eye-catching, and allow users to easily determine whether the content on your site is what they’re looking for.

Can I use it on my site?

Absolutely! Schema markup is advantageous for any website, and especially so for doctors and medical practices – Schema.org has an entire section on medical webpages! Since few websites are currently using schema markup to its full potential, you can stay one step ahead of your competition.

There are three ways to implement schema markup for your medical practice:

  1. Ask your programmer (or DIY if you’re confident) to implement schema code onto your site from scratch, using the terms outlined on schema.org.
  2. Use Google’s Structured Data Markup Helper or Google’s Data Highlighter to easily implement basic markup code, with no prior coding knowledge required.
  3. The best method: Use the schema markup tool I created, tailored specifically for doctors and medical practices. This comprehensive tool can be used to markup pages such as the home page, about page, conditions pages, treatment pages, doctors’ pages, and contact page. Here is the Doctor’s Schema Markup Mini, which includes a few of the pages listed above.

For the full version, contact us today! We can implement in-depth schema markup for you and help you acquire more patients, so you can focus on treating them.

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To learn more about SEO and webpage optimization, check out our Website Optimization Guide for Doctors and the Top 10 SEO Mistakes and How to Fix Them.