What Medical Website Elements Bring In New Patients?

October 25, 2016

Imagine yourself as a prospective patient who is looking for a doctor. What would influence your feelings? What would make you choose one practice over another? There are a number of different elements that work together to direct and convince prospective patients to book an appointment with you. In this article, we will highlight each feature and explain their importance.


Whether links navigate between condition and treatment pages or a blog post and contact form, links make it easier for users to find the content they need. If you have pages that list your services, you should create an internal link to each of those services. This not only simplifies the user’s journey but also keeps them on your website and reading about your practice.


As persuasive as your marketing copy and content are, new patients may still feel apprehensive about following through and booking an appointment. This is where testimonials come into play. Reviews offer a third party validation of your treatments. Their value lies in their objectivity. If you don’t have any testimonials, a good way to start collecting them is by asking your patients to leave you one following their appointment. The easier you make this for patients, by creating a Yelp! page for example, the more likely they are to oblige. When you open yourself up to criticism, you may receive some negative feedback, but even that can be used to a positive end. Learn more from this article about handling negative reviews.

Medical Website Forms:

We’re almost there – the patient has made it to the form and they’re about to book an appointment. Now to seal the deal. Forms may all look the same to you, but there are ways to make them better. These modifications include:

  • Fewer fields to fill out
  • Minimal mandatory fields
  • A clear call to action
  • Placement, placement, placement

Having a form with too many fields can discourage potential patients and keep them from finishing booking an appointment. A similar principle applies to mandatory fields; have too many of them and the person gets frustrated.

When it comes to a call to action, it’s important to reiterate what you want them to do. Instead of using ‘submit,’ you should consider using active prompts such as ‘book an appointment,’ or ‘book now.’

Last but not least, it’s important to have your forms be easy to find and prominently displayed. Once again, you don’t want to have completed all the hard work only to fall at the last hurdle. Make it as easy as possible for new patients to book an appointment.

If you’re in the market for a new website and need help marketing your practice and winning new patients, give us a call. docero is here to help! We are a full-service digital marketing agency, exclusively focused on connecting healthcare providers with prospective patients in their communities. Let us fill your waiting room with patients.

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