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Choosing a Website Hosting Platform For Your Practice - Blog Post

Choosing a Website Hosting Platform For Your Practice

Maybe you’re building your practice a slick new website or perhaps you already have one. Whichever the case, choosing the right hosting service will ensure that you can get the most out of your website and that it functions without a hiccup. If you’re unsure why choosing the right hosting service is so important, you can think of the adage “time is money.” If your site is down for even a short amount of time, that means customers are unable to find information, get directions, or most importantly, book an appointment.

Now that you know why choosing the right hosting provider is important, there is a range of factors you should consider before you choose.

Price

When it comes to hosting, it’s important not to get sucked into the offer of “free” hosting. Though they may say otherwise, these types of services come at a cost. It may come at the expense of speed or an inability to support the key functions of your site. Worst of all, you won’t know about these deficiencies until you sign up. This means you’ll have to go through the process of choosing a hosting service all over again.

Reliability

What have other customers said about the reliability and stability of the hosting provider? Once again, this goes back to the original reason why choosing the right hosting service is so important in the first place. If your website goes down, you’re potentially losing out on new patients and ultimately that’s revenue down the drain.

Support

If you’ve ever experienced terrible customer service, you know how it can leave you feeling lost and frustrated. One of the hallmarks of a good hosting service is one that’s able to answer your questions and provide timely technical support. You’ve got enough on your mind with running your practice and caring for patients, and you don’t want to have to worry about your hosting provider as well.

Reputation

One of the best ways to judge the quality of a hosting service is through their reputation. Take the time to do your research and you’ll see that certain companies stand out. Look for a company that not only has good reviews from past customers but also has been in the game for a while.

Scalability

It’s no secret that you built a website for your practice so you could help it grow. It is one of the best decisions you could make. What happens, though, when your website can’t grow with your practice? You need to choose a hosting service that can support your business for many years to come. Always ensure that you can add features that you may want in the future.

User Interface

While you should choose a hosting service with great customer service, you don’t always want to ask them for help when you’re making a change. Finding a company whose platform you’re comfortable navigating gives you the autonomy to take charge.

Subscription Fee / Duration/ Cancellation

Two if not all three of these will be a part of any service contract. It’s important to understand what you are signing up for. Knowing the terms of an agreement will help you avoid any unnecessary charges should you decide to cancel or swap providers, whatever your reason may be.

Your hosting service should be one you’re comfortable with and one that doesn’t hinder you from achieving your practice’s goal of providing the best possible care to all patients.

Docero is a medical marketing agency that offers website building and maintenance as well as marketing and hosting services. If you want to build your practice and help bring in new patients, contact us for a free consultation today.

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