4 Types of Call-to-Action Buttons You Need On Your Website
Call-to-actions are necessary for generating leads to your website. Since you are trying to turn visitors into future patients via these CTA’s, you’ll want to place them somewhere eye-catching and easy to spot on your website. On your home page, the first thing visitors will see is your banner copy/slogan. This is the prime real estate to place the CTAs most important to your practice.
Below, you can see how New York ENT places importance on the "ENT Conditions" and "ENT Treatments" pages. The top header also has a "request appointment" CTA which is always in view for easy access to the appointment form.
Once your future patients visit your home page, the form submission section should be easily seen and eye-catching to convert viewers into patients. They will be required to do two more things to be registered: fill out the form and click the submit button. It is important to prominently display the form and "submit" button on your website to entice your viewers.
In this example, you can see how the lead generation form is simple and the “submit form” button is eye-catching:
One of the easiest types of call-to-action is the ability to share your content with others through social media. Social sharing is a low-commitment way to engage people with your brand and it also expands your online presence. Best places to include these social share buttons on your website are in your blog posts, latest news, and your header and/or footer of your landing page. The best part about this type of CTA is that it is really customizable so you can add more social icons the more your brand grows across all social platforms.
Here's what it can look like:
"Read More" Button
It is important to have content in each section of your homepage so the patient knows what they are reading. However, in any section that has a lengthy description -- your blog, specialties, conditions, etc. -- you might consider not displaying the whole content as it creates clutter. Keeping your sentences short and paragraphs under 3 sentences would do the trick, followed by a “read more” CTA to entice your patients to click on the individual post. This also allows you to collect data on which pages are engaging your patients rather than solely crediting your home page for the traffic.
Here's what a "read more" button looks like:
That’s it! If you want to learn more about marketing for doctors, check out our ultimate guide here. To enlist the help of our expert designers, content writers, programmers, and SEO specialists, request a free practice assessment below. docero is a full-service digital marketing agency, focused exclusively on connecting health care providers with prospective patients in their communities.