Understanding Search Engine Optimization (SEO)

January 4, 2018

Why is everyone talking about search engine optimization (SEO)?

Other than the paid advertisements at the top, Google's search engine results are made up entirely of websites whose ranks are determined by their search engine optimization (SEO). Google never accepts money to improve your website’s organic ranking, so you must use SEO to reach the first page of Google.

Why does my practice need SEO?

Your ROI will multiply over time.

While investing in SEO has some upfront expenses, the return on investment (ROI) over time will compound. The longer you invest in your SEO, the greater your visibility, which translates into more patients on your website and more appointments booked.

Your competitors are using it.

Chances are your competition is already employing an SEO strategy, which is why waiting to invest can be costly. Because organic ranking takes time to build, the longer you wait, the more keywords your competition will outrank you in.

Any SEO is good SEO.

Whether you dive in head-first or just dip your toes in the water, any amount of SEO will help increase your online visibility and ROI over time. docero offers a variety of SEO services that can be tailored to each practice’s unique needs and desired results.

Is your practice using SEO?

Contact our specialists at docero today to receive a free evaluation of your search engine optimization. We are happy to work with you to ensure that your practice website is visible online.

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