The Importance of Blogging for a Medical Practice

January 24, 2018

Do medical practices need to start blogging?

Blogging is an important part of any content marketing strategy as well as a great way to engage with your current and potential patients. Medical blogging can significantly boost your SEO efforts and keep your website ranking above your competition. Fresh content that is keyword-rich and addresses topics relevant to your practice will not only keep you connected with your patients, but will also help prospective patients find your practice.

Why should my practice be blogging?

It helps you connect with your patients.

A blog is a great way to connect with a larger audience and to speak directly to your patients between visits. Whether you are answering frequently asked questions or discussing a new medical technology, blogging is an integral part of your online content marketing strategy.

It drives more traffic to your website.

Blogging improves your search engine optimization (SEO) and visibility in Google searches. This means that more potential patients will see your practice and book appointments with you.

It positions your practice as a leader in your medical field.

The more you are able to share with your potential patients about your specialty and medical procedures, the more trust they will have for you. Not only that, but your competitors and online rankings will also view your practice as credible and an expert in the field.

Is your medical practice blogging yet?

Contact our specialists at docero today to receive a free evaluation of your practice's digital presence. Our writers and social media managers are excited to work with you to build your brand. Our efforts have proven to help potential patients learn more about our client's medical specialties, treatment options, new technologies, and other relevent information for your practice. Blogging is a small step your practice can take that will have a significant impact on your digital presence over time.

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