New Search Trends to Look Out For in 2019
Understanding the top search trends in 2019 will help ensure your website and other marketing stays relevant and highly visible. By being prepared for the changing landscape, you can position your business to attract patients and customers and engage with them in a way that reflects positively on your business.
Here are some of the top search trends in 2019:
Voice searches have been on the rise, and it’s expected that by 2020, 50% of all online searches will be made using this method. This technology allows users to speak rather than type into a device to generate results. Speech recognition is used to understand what’s being said, and results are delivered orally.
This type of search will favor pages that load quickly, and you should also make sure high-level content is written in a way that’s easy to understand.
With mobile-first indexing, Google uses the mobile version of your page as the main (but not the only) one for indexing and ranking.
A mobile bot can help you understand how search engine spiders see your mobile pages, and you should also track the loading speed and user experience provided by your mobile pages. This is one reason many webmasters are going to be investing time and resources into technical mobile SEO in 2019.
Amazon is becoming the top destination for people who are shopping online. Over half of online searchers go to Amazon first when they want to shop, and almost as many check the site after finding the item somewhere else.
If you’re selling something, you should have a presence on Amazon. You should make smart use of keywords in your items’ titles and descriptions and be sure to use high-quality images. Customer reviews are also extremely important, so you’ll want to address any complaints.
Video and YouTube search
Videos on platforms such as YouTube will be important for brands. Users respond to content that has a human touch rather than that which is highly produced. In fact, smartphone-quality videos are recommended to make your brand more approachable and trustworthy.
As you plan your video and YouTube search strategy, keep in mind that the first 10 seconds of a video are the most important, because viewers often start to drop off quickly.
Messaging and chatbots
Messaging is hard to ignore. Businesses that market with Facebook Messenger average an amazing 60 to 80% open rates within the first 60 minutes.
Chat blasting – which is email blasting that’s done via Messenger – should be a priority in 2019. You should also build a Messenger chatbot and increase the number of contacts you have through this platform.
Social media is all about engagement and responsiveness in 2019, so this area’s top focus will be to respond quickly to customers’ and patients’ questions and concerns through these channels. They’re expected to shift to one-on-one interactions, with more personal interactions.
Cross social and search trends in 2019 by creating one-minute videos of your best evergreen web content. They should be posted on Facebook, LinkedIn, and other channels.
Machine learning is expected to revolutionize how products are found and bought. The emerging trend from this is expected to be visual search, which teaches machines to be able to recognize patterns and shapes in a similar way to the human brain.
In 2019, building image search into your web inventory, advertising on Pinterest, and submitting images to your sitemaps will become more important as machine learning & artificial intelligence help push visual search to the forefront.
To find out more about search trends in 2019 and how they can help your business, contact the healthcare marketing experts at docero.