Archive for the "Paid Online Advertising" Category

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What Affects Your PPC Budget?

Pay per click (PPC) advertising is a direct to consumer marketing tactic that has the potential to greatly impact your practice’s bottom line. Those who are unfamiliar with ...

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Here’s What Most People Get Wrong About Medical Marketing

Medical marketing has undergone a radical transformation over the past couple of decades. Patients no longer find medical specialists strictly through physician referrals. Those days are long gone.

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One Thing Every Physician Must Understand About Medical Marketing

To become more efficient businesses and to adjust to changes in  consumer behavior, the healthcare industry has shifted from paperwork to electronic health records (EHR) and from billboard ...