Cosmetic Surgery Marketing
Attract More Clients and Market New Service Offerings
Aging is big business, and the desire to minimize or reverse the effects of aging is one of the primary drivers behind the desire for cosmetic procedures. This has been a growing trend for the past few decades, and before the recession of 2008, facial plastic surgery centers and medical spas were springing up all over the US to meet the rising demand.
Like most businesses, many of these independent practices were impacted by the recession. Some, however, have survived and thrived. What’s their secret? They’ve focused on results-oriented procedures. Youthful looks will never go out of style, and procedures like wrinkle reduction and varicose vein removal have remained popular even in a harsh economic climate.
Most practices which survived the recession combine minor plastic surgery procedures such as Botox® injections and microdermabrasion with classic spa services such as facials, massage, and nail care—some even offer medically-supervised weight-loss programs for a well-rounded personal care package.
Cosmetic Surgery SEO
If you’re looking to create a cosmetic surgery marketing plan, you may start by identifying which of your services are most popular in your local area. Knowing what your prospective clientele is searching for is key to maximizing your return on investment.
At docero, we research keyword search volume and offer proven facial plastic surgery marketing ideas and strategies to help you reach your business goals. Our digital marketing team will work with you to craft the perfect solution for your practice – from SEO strategies to social media campaigns to PPC advertising.