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Ear, Nose, & Throat (Otoloaryngology) Marketing

ENT-doctorAttract More Challenging Elective Surgical Cases

As an otolaryngologist, you may have noticed a disturbing trend. An ever-increasing number of primary care physicians are encroaching on your professional territory, offering services that should by rights be the province of otolaryngologists or ENTs. They’re discovering something you already knew: that ENT services are both professionally satisfying and financially rewarding.

ENT Marketing Solutions

Understandably, this has been a challenge. The solution, for many practices, is straightforward: engage more elective cases. Elective cases are cash-paying. They’re ongoing. And they can make a huge difference to your practice. Because of this, many ENTs and otolaryngologists are shifting the focus of their practices.

Engaging patients interested in elective surgeries not only improves your bottom line, it reduces your insurance headaches and makes your work more professionally rewarding.

If you are facing:

  • Increasing competition, whether from primary care physicians or from within your own specialty
  • Decreasing reimbursement rates for your services
  • Lower professional satisfaction

docero can help. Our marketing specialists will work with you to develop a plan tailored to your practice’s unique needs. Through strategic marketing techniques for healthcare practices, we will help you attract and engage the patients you want to see—cash-paying elective cases.

Schedule a consultation with our team of medical marketing experts to learn how you can take your independent practice to the next level.