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12
Jul 2018
By: Lily Robinson
Posted in: HIPAA, Social Media

Following HIPAA Guidelines Within The Realm of Social Media

Posted On: 07/12/2018

Are HIPAA guidelines the same for social media as they are for my website? When it comes to your medical practice’s website, the Health Insurance Portability and Accountability Act of 1996 (HIPAA) may already be on your mind. But did you know that your online presence extends much further than your medical website? HIPAA requirements […]

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28
Jun 2018
By: Lily Robinson
Posted in:

3 Reasons to Include a Professional Bio on Your Medical Website

Posted On: 06/28/2018

What are the pros of having an online bio? Hiring medical content writers who know the healthcare industry inside and out is critical to the success of your website. Your professional bio is just one of the many ways that you can make a great first impression on your potential patients. Your online bio is […]

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14
Jun 2018
By: Lily Robinson
Posted in:

How Can Online Patient Testimonials Influence Prospective Patients?

Posted On: 06/14/2018

What is word-of-mouth marketing? When happy customers share how much they enjoy a business, product, or service in an unpaid and unsolicited way, it’s known as word-of-mouth marketing. People who hear or read positive reviews about a product or service from a previous consumer are more likely to invest in that service or product. Word-of-mouth […]

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15
Mar 2018
By: Heather Nocera
Posted in:

What Are the Benefits of Creating Patient Education Materials for My Practice?

Posted On: 03/15/2018

What are patient education materials? Patient education materials could include anything from social media infographics, blogs, website content, or print handouts/brochures for your office. Spending time creating high-quality, professional, and custom educational materials for your practice not only builds your brand but, more importantly, transfers valuable information to your patients about their health. If you’re […]

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09
Mar 2018
By: Heather Nocera
Posted in:

Top 3 Reasons to Invest in a Custom Medical Website

Posted On: 03/09/2018

Is investing in a custom medical website worth the cost? In our increasingly digital age, it’s important for every industry–including healthcare–to establish an online presence in order to reach prospective customers as well as to keep a line of communcation open with current customers. When it comes to healthcare, your patients rely on the ability […]

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23
Feb 2018
By: Heather Nocera
Posted in:

Does My Medical Practice Need Professional Branding?

Posted On: 02/23/2018

What is professional medical branding? Have you ever stopped to consider how branding impacts your everyday decision making? Whether you’re choosing which kind of bread to buy at the supermarket or determining the best gym to sign up for, branding has a heavy influence on how you perceive your options as a consumer. Branding might […]

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