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15
Mar 2018
By: Heather Nocera
Posted in:

What Are the Benefits of Creating Patient Education Materials for My Practice?

Posted On: 03/15/2018

What are patient education materials? Patient education materials could include anything from social media infographics, blogs, website content, or print handouts/brochures for your office. Spending time creating high-quality, professional, and custom educational materials for your practice not only builds your brand but, more importantly, transfers valuable information to your patients about their health. If you’re […]

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09
Mar 2018
By: Heather Nocera
Posted in:

Top 3 Reasons to Invest in a Custom Medical Website

Posted On: 03/09/2018

Is investing in a custom medical website worth the cost? In our increasingly digital age, it’s important for every industry–including healthcare–to establish an online presence in order to reach prospective customers as well as to keep a line of communcation open with current customers. When it comes to healthcare, your patients rely on the ability […]

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23
Feb 2018
By: Heather Nocera
Posted in:

Does My Medical Practice Need Professional Branding?

Posted On: 02/23/2018

What is professional medical branding? Have you ever stopped to consider how branding impacts your everyday decision making? Whether you’re choosing which kind of bread to buy at the supermarket or determining the best gym to sign up for, branding has a heavy influence on how you perceive your options as a consumer. Branding might […]

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08
Feb 2018
By: Heather Nocera
Posted in:

Understanding Website Security & Hosting

Posted On: 02/08/2018

Why is everyone talking about “website security”? Browsing the web may seem easy enough, but ensuring that your website is safe and secure is not always an easy task. Websites are prone to numerous security risks and leaving your website unsecure means you are exposing your practice website and its visitors to potential hazards. As […]

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24
Jan 2018
By: Heather Nocera
Posted in:

The Importance of Blogging for a Medical Practice

Posted On: 01/24/2018

Do medical practices need to start blogging? Blogging is an important part of any content marketing strategy as well as a great way to engage with your current and potential patients. Medical blogging can significantly boost your SEO efforts and keep your website ranking above your competition. Fresh content that is keyword-rich and addresses topics […]

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04
Jan 2018
By: Heather Nocera
Posted in:

Understanding Search Engine Optimization (SEO)

Posted On: 01/04/2018

Why is everyone talking about search engine optimization (SEO)? Other than the paid advertisements at the top, Google’s search engine results are made up entirely of websites whose ranks are determined by their search engine optimization (SEO). Google never accepts money to improve your website’s organic ranking, so you must use SEO to reach the […]

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