Orthopedic Surgeon Marketing
Boost Your Bottom Line by Hyper-Targeting Elective Procedural Cases
It’s all too easy to confuse being busy with being successful. Maybe you’ve found yourself on the “surgical treadmill,” performing the same procedures over and over again. You may have had a great year. You may have even been too busy to spend a moment thinking about marketing your practice. If so, you undoubtedly feel your practice is successful. But is it really? Or is it just busy?
The truly successful practice does more than treat patients. Today, a successful orthopedic practice treats a specific type of patient. By focusing on a particular type of injury or body part, or even on the patient who gives you the least amount of insurance headaches, allows you to work smarter instead of harder.
Undeniably, the Internet has changed the face of medical care. Patients can and will research their options prior to booking an appointment. They compare and weigh their options, bringing about a dramatic shift in the doctor-patient relationship.
Successful practices recognize this change and embrace it rather than resisting it. Change represents opportunity. The modern patient seeks a collaborative doctor-patient relationship and desires a real, personalized experience. Early adopters who invest in marketing and who shift to meet the demands of the new patient population will survive.
At docero, we offer orthopedic marketing services for medical practices that will grow your bottom line, give you more professional satisfaction, and connect you to more patients who search for elective orthopedic surgeries online.