Social Media Management

A digital approach to building human relationships

Patient-practice relationships extend beyond scheduled office visits. In today’s hyper-social digital world, human connections flourish online just as much as they do in real life. But keeping up with social media can feel time-consuming. At docero, we offer personalized social media plans, crafting original content across a multitude of social media platforms to increase your visibility, humanize communications, and engage patients.

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Talk to an expert about docero’s social media management services today!

What is social media management?

Having a social media account is essential to help build and maintain relationships with your patients outside of the office. Social media management involves a team of experts who build, manage, and maintain your social media presence. From mapping out social media schedules to content development, garnering followers, and monitoring performance, social media management encompasses everything that is needed to ensure the success of any social media account.

How will social media management benefit my practice?

  • Improved Visibility: The average person spends almost two hours per day on social media and almost three-thirds of the U.S. population has a social media account — and that number is only expected to go up. So, in today’s super-social world, neglecting social media means missed opportunities to connect with existing and prospective patients. So, from Instagram to Facebook and from garnering views to garnering followers, at docero, we set up and fully manage your social media presence to enhance visibility, attract, and influence users.
  • Enhanced Patient-Practice Communications: Social media provides users a chance to explore, bond, and enter the lives of others, allowing humans who are miles apart from each other to build and maintain communication with ease. At docero, we share valuable content that allows your practice to build relationships and communications with existing and prospective patients, providing content that teaches, engages, and inspires.
  • Lasting Brand Recognition: From McDonald’s to Nike, whether it’s on Twitter, Facebook, or Instagram, almost every successful consumer-based brand has a social media account. Why? Because social media allows you to consistently be seen when face-to-face communications are not possible. So, at docero, we build out monthly social media plans packed with branded, engaging, and informative content to consistently enforce your brand and maintain ongoing brand recognition with existing and prospective patients.

What to expect with docero’s social media management services

Incorporating social media into your marketing plan can help strengthen your online presence, along with building stronger patient-practice relationships. At docero, before we even begin posting, tweeting, or hashtagging, we schedule a consultation call to learn more about your practice, visions, and social media goals.

Based on our gathered insights, we set up your social media account and produce a social media plan that dictates what content will be deployed and when. Once final approval is received, the magic happens, and we can begin to post, attract followers, and engage audiences across social media.

Always know how your practice is doing with routine performance reviews and reporting that show website traffic, engagement, and more.

Why choose docero for social media management?

At docero, we have years of experience and focus in the healthcare industry. We understand what patients want and need, but we also understand the restrictions that may present themselves for medical practices on social media. With this knowledge, we develop social media content that patients can benefit from, all while staying within legal parameters and maintaining high clinical standards.

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