Social Media for Doctors
Increase Your Practice’s Visibility Through Social Media & See More Patients
Social media is a powerful tool to engage and communicate with patients. It allows you to share healthcare blog posts, relevant news articles and interact with patients and other medical professionals. To extend your potential patient reach, your medical practice should participate on social media.
At docero, we offer social media management services for doctors like you. If you would like to learn more about our service offerings, we invite you to fill out the “schedule a consultation” form to request a meeting at no cost to you. Let us help you maintain your social media accounts and create interesting posts so you can stay in touch with your patients and reach new ones!
Talk to an expert about docero’s social media services today!
Social Media Setup and Integration
At docero, we integrate social media into your overall healthcare marketing strategy. Today’s patients often visit and use platforms such as Facebook, Google+, Twitter, YouTube and LinkedIn.
If your medical practice has not setup social media accounts, our team will create and brand accounts for you. To complete a social media profile, you will need a profile image, profile header image, account name, account email address, and a brief description of your practice.
Additionally, we specialize in orchestrating effective paid social media marketing campaigns alongside unpaid efforts.
How Social Media Can Benefit Your Practice
Now, more than ever, patients are turning to the Internet and social media for healthcare related information. Not only does social media serve as a megaphone for your practice, building an online presence through social media is an economical way to support your overall marketing efforts.
What’s more, recent changes in Google’s algorithm give medical practices with well-established social media accounts more authority on the web. This means, your posts and pages are more likely to display in the top search results on Google.
Social media has three main benefits to your practice:
- Cost-Effective Marketing: enables you to target new patients through free posts or low-cost paid posts
- Patient-Centered Relationships: opens a dynamic two-way conversation between the patient population and the provider
- Competitive Edge: position yourself or your practice as a medical expert in your field
Paid Social Media Marketing
Regularly posting articles, images and information to your accounts’ news feeds will generate a steady stream of traffic to your website. To more effectively reach new potential patients and exponentially increase the number of new visitors to your site, paid social media marketing is the way to go.
Through paid placement, you are able to target a specific audience that is most likely to be interested in the products or services that you’re offering. Envision your ideal patient – age, address location, interests, income level, etc. Social media platforms, like Facebook, permit advertisers to choose their audience type; by segmenting the potential patient pool, you capture more qualified prospects.
Our creative team is equipped to write the ad copy and create the art for your paid social media campaigns. We manage the entire process from start to finish. At the end of each month, we send a high-level report of the campaign’s performance to you.
Your Roadmap to Success
Schedule a call
Speak with an expert to discuss your goals and challenges
Review your plan
Receive your custom marketing assessment and growth strategy
Implement your success plan to achieve your marketing goals