Healthcare and Medical CRO
What Is Medical Conversion Rate Optimization (CRO)?
Conversion Rate Optimization (CRO) is the process of modifying elements of your campaigns and components of your website so you can ultimately spend less money and convert more appointments. Minor campaign or website tweaks can lead to more conversions. Our job is to test, analyze and derive answers.
You want more patients. We help you reach your goals. But first, we must understand how your website visitors interact with your site. By taking a data-driven approach, we find where people are getting lost on your site and develop solutions that will improve the user’s experience. Our testing software allows us to test various campaign and website elements so we can definitively choose an option that converts the highest number of leads.
Our Conversion Rate Optimization Service
All tests begin with a hypothesis: If we change that, then this will happen. Our conversion rate optimization software allows us to A/B test your campaigns. The software splits your visitors into two groups – half will see the control variable, and the other half will see the experiment. Once we collect enough data to make a statistically significant decision, we can confidently choose a winner.
Changes we’ll make to your pages might include:
- Writing New Page Copy
- Adding or Removing the Navigation
- Modifying Forms and Calls to Action
- Modifying Images & Buttons
- Adjusting the Page Layout