Healthcare and Medical Email Marketing
Incorporate Email Marketing in Your Direct-To-Patient Marketing Campaign to Drive More Conversions
Email remains an effective communication channel, even as more digital advertising options emerge. Email marketing is still one of the most effective and cost-efficient strategies to incorporate into your overall campaign. Depending on your practice’s goals, emails can be crafted to support your needs.
- Do you want to reinforce your brand?
- Establish credibility?
- Grow your email list?
- Reach new patients?
- Book more appointments?
- Send patient reminders?
At docero, we take the time to understand your needs from a business perspective, allowing us to grasp the full scope of work before outlining a healthcare email marketing strategy. Our creative team manages the graphics, branding and copywriting for all clients.
If this type of marketing is of interest to you and you are a healthcare provider, please fill out the “request a free consultation” form and together, we’ll review your practice’s goals and assess your email marketing needs. We look forward to working with you!
Tracking the Performance of Email Marketing Campaigns
Just like other types of digital marketing, medical email marketing allows us to analyze email open rates and click through rates. Additionally, we test ad copy variations and different images to ascertain an optimal email format. If the campaign is well-thought out and the concept is relevant to your audience, email marketing can greatly impact your bottom line.