Healthcare and Medical PPC
Maximize Your Return with Our Proven Medical Pay Per Click Strategies
Medical pay per click (PPC) is a form of digital advertising through search engines, like Google and Bing, and successful campaigns include landing pages, keywords, ad copy, and strategic targeting. docero will create and optimize your paid advertising campaigns so you end up with a patient-generating machine.
Medical Pay Per Click Setup
First, we take an inventory of your current campaign – keyword strategy, campaign setup, targeting – and audit it for effectiveness. Then, our PPC specialists research how patients are currently searching for your services on the web, and we build a strategy to target them.
Campaign setup for medical pay per click for doctors is a time-intensive process, but a carefully planned strategy is essential to execute a paid marketing campaign that succeeds. Once the PPC campaign is up and running, we’ll continually refine the way we target potential patients on the web, so we can make the most of your budget.
Monthly PPC Services
docero’s monthly medical PPC services are focused on:
- Identifying new opportunities and suggesting new campaigns
- Recognizing areas for improvement and recommending campaign changes
- Writing new and compelling ad copy
- Optimizing PPC landing pages
- Optimizing bid strategies and targeting
Our PPC specialists continuously monitor your search engine marketing (SEM) campaigns to ensure they are functioning optimally and generating new patient leads on your website.
Medical Pay Per Click Reporting
Our reports drill down on important metrics like click-through rate and quality score, but the primary metric we use to measure a campaign’s success is the amount of appointment requests you receive.