Healthcare and Medical Reputation Management
Your Reputation is Everything
Online reputation management is the act of monitoring and managing your practice’s presence or individual doctor profiles on the web. When you search for your name or practice in Google, a range of sites will populate the results page which may not always include your website. Review sites, like Yelp, and social media platforms, like Twitter and Facebook, are part of your holistic online presence. Sometimes, even negative reviews show up in the search results, which is where docero‘s reputation management services come into play.
Reputation management for doctors is important because small issues with your online presence can quickly become larger problems that deter potential patients.
Reputation Management at docero
Our goal is to build a strong foundation for positive interactions between patients and your practice. If negative reviews or comments on the web already exist, we will develop a strategy to manage your practice’s response and use positive reviews to push negative reviews further down the page. We also work with you to encourage more patients to become practice advocates by leaving positive reviews about you on the web.
How It Works
We begin by identifying positive testimonials, reviews and interviews that already exist online. Using these assets, we build upon your existing presence and create new pages on popular review platforms and healthcare directories.
Once these profiles and directories are in place, the real work begins. We outline a patient review strategy to incentivize patients to leave reviews and to make the review experience easier. Additionally, we build links to the review platforms and healthcare directories, which increases the online authority of those individual pages about you and your practice. A higher authority score means more visibility for your positive reviews.
Use A Proactive Approach
There are two approaches to reputation management: wait for it to break and scramble to fix it or use the approach we prefer – proactively build a strong, positive reputation that won’t be easily shaken. Similar to maintaining a healthy lifestyle through diet, sleep and exercise, good reputation management involves continuously monitoring and managing your brand so its presence remains healthy on the web.