Healthcare and Medical Social Media
Increase Your Practice’s Visibility & See More Patients
Social media is a powerful tool to engage and communicate with patients. It allows you to share healthcare blog posts, relevant news articles, and interact with patients and medical professionals. To extend your potential patient reach, your medical practice should actively participate on social media.
Social Media Setup & Integration
At docero, we integrate social media into your overall healthcare marketing strategy because more patients visit and use platforms such as Facebook, Google+, Twitter, YouTube and LinkedIn to find information.
If your medical practice has not set up social media accounts, our team will create and brand accounts for you. To complete a social media profile, you need a profile image, profile header image, account name, account email address, and brief description of your practice.
How Social Media Can Benefit Your Practice
Now, more than ever, patients are turning to the internet and social media for healthcare-related information. Not only does social media serve as a megaphone for your practice, building an online presence through social media is an economical way to support your overall marketing efforts.
A recent changes in Google’s algorithm give medical practices with well-established social media accounts more authority on the web. This means your posts and pages are more likely to display in the top search results on Google. Social media has three main benefits for your practice:
- Cost-Effective Marketing: enables you to target new patients through free and sponsored posts
- Patient-Centered Relationships: opens a dynamic two-way conversation between the patient and the provider
- Competitive Edge: position yourself or your practice as a medical expert in your field
Paid Social Media Marketing
Regularly posting articles, graphics and updates can generate a steady stream of traffic to your website. To effectively reach new potential patients and exponentially increase the number of new visitors to your site, paid social media marketing is the way to go.
Through paid placement, you are able to target a specific audience that is most likely to be interested in the products or services that you’re offering. Envision your ideal patient – age, address location, interests, income level, etc. Social media platforms, like Facebook, permit advertisers to choose their audience type; by segmenting the potential patient pool, you capture more qualified prospects.
Our creative team is fully-equipped to write and design your paid social media campaigns. We manage the entire process from start to finish. At the end of each month, we will send you a detailed report of the campaign’s performance.